Choices III is a massive survey conducted by Simmons Media & Markets. It is a study of consumer buying and media viewing habits. Choices III provides a significant level of flexibility in finding patterns and cross-matchingdifferent survey elements. Data is from their 2002 survey.
A tutorial is available at: http://www.lib.purdue.edu/cfsl/choices3/index.html
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MediaMark is similar to Choices III and presents data on consumer buying and viewing habits. It provides more prepackaged reports than Choices III.
A tutorial is available at: http://www.lib.purdue.edu/cfsl/mediamark/index.html
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The Consumer Expenditure Survey from the Bureau of Labor Statistics consists of two surveys collected for the Bureau of Labor Statistics by the Census Bureau — the quarterly Interview survey and the Diary survey — that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
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The Management & Economics Library has books on market research and questionnaire development:
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These databases are the primary sources of magazine and journal articles. Searching for articles matters within almost every topic area.
ABI/Inform Trade & Industry: journals and articles on specific industries
Business & Company Resource Center: Information on companies, rankings, suits & claims, and much more.
Business Source Premier: Business magazines & journals; industry reports, and company analysis.
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