Conducting market research

The Management & Economics Library has books on market research and questionnaire development:

• Marketing research books in the Purdue Libraries
• Developing questionnaires books in the Purdue Libraries

Technology market research reports

Forrester Research

Analysis of the Internet economy, Forrester reports on the future of technological change and its impact on business and consumers. Industries covered include such areas as new media, computing, software, networking, telecommunications, and the Internet.Requires a one-time registration to create a user account with Forrester.

Market Research Reports

Frost & Sullivan

Marketing Reports offer the latest research in market analysis, technical reports, end-user studies and more quantitative measurement based reports.

GartnerGroup IntraWeb

Comprehensive body of technology knowledge and is a resource used by thousands of organizations to help decision makers capitalize on information technologies and markets.

Components of a business plan: Market research

 

Review market research reports for details and projections.

• BizMiner – Market Research Profiles
• MarketResearch.com Academic
• MarketLine Business Information Centre
• Plunkett’s Online Research
• Associations Unlimited (Trade Associations)

Key business article databases

These databases are the primary sources of magazine and journal articles. Searching for articles matters within almost every topic area.

• ABI/Inform Global: Find research on advertising, marketing, economics, human resources, finance, taxation, computers, and more.

• ABI/Inform Trade & Industry: journals and articles on specific industries

• Business & Company Resource Center: Information on companies, rankings, suits & claims, and much more.

• Business Source Premier: Business magazines & journals; industry reports, and company analysis.

• Factiva: US magazines, newspapers and international publications
• Lexis Nexis Academic: US newspapers, industry magazines, and other publications